How to Build Scroll Stopping Video Content in 2026 and Beyond

29 Nov

(4 minute read) | A short form content strategy for brands that want results

Short form video remains the most powerful way to grow on Instagram, TikTok and YouTube Shorts. But simply posting is not enough. You need content that makes people pause, pay attention and act.

This step by step guide will show you how to create video content that does exactly that. It is built around what is working now and what will continue to perform in 2026. Whether you are a creator, business owner or part of a content team, this process is designed to help you grow with clarity.

Step 1: Start with the viewer

Before you film anything, ask yourself:

What is your audience thinking about today
What are they struggling with or trying to solve
What would make them feel seen or understood

The best videos do not start with what your brand wants to say. They start by meeting the viewer where they already are.

Step 2: Grab attention in the first three seconds

If the first few seconds of your video do not hook someone, they will scroll past. Strong hooks are essential.

Here are a few formats that work:

Curiosity: “Most people are still doing this wrong and have no idea”
Disruption: “I used to believe this too. Then I realised it was killing my reach”
POV: “You are sat at your desk again. Another day. Still no idea what to post”

Avoid generic intros like “Hi everyone” or “Just wanted to share something.” Get straight to the point with something that speaks to your viewer’s reality.

Step 3: Make it feel native to the platform

Your content should feel like it belongs in the feed. It should not look or sound like a polished advert.

Here is what makes a difference:

Speak directly to the camera in a relaxed, real tone
Use natural lighting and everyday settings
Keep editing simple and clean
Let your personality come through

Authentic content builds connection and trust.

Step 4: Create a repeatable series

The best creators and brands in 2026 are not chasing one hit wonders. They are building series.

Series are easier to produce, easier for audiences to follow and easier to grow.

You could try:

“One tip I wish I knew sooner”
“What is actually working this week”
“Things nobody tells you about…”

Series content builds rhythm and familiarity. That is how you get remembered.

Step 5: Use a call to action that feels helpful

Your CTA should feel like a favour, not a pushy prompt. Let your audience know what to do next in a natural way.

Examples:

“Save this so you do not forget it”
“Follow for part two tomorrow”
“Tag someone who needs this”
“Want the full guide? Link in bio”

Guide the next step with confidence. Keep it short and clear.

Step 6: Review what works and refine

Keep track of what performs well and what misses the mark. Great content strategies evolve.

Look at:

Watch time and audience retention
Saves, comments, shares and clicks
Profile visits and follower growth
Which hooks bring the most reach

Repeat what works. Improve what does not. Small changes over time make a huge difference.

Final thought: Strategy wins in 2026

Short form success does not come from luck. It comes from clarity and consistency.

You need to start with the viewer
You need a strong hook
You need to sound human
You need a clear next step
And you need to keep refining

If you want help building a video content strategy that actually delivers results, speak to Fresh Faced Marketing.

Let’s create content that cuts through and helps you grow with purpose.

Sam Bowen